As a millennial growing up in the ’90s, there were car brands you associated with your grandparents. Oldsmobile, Buick, Lincoln and Cadillac were some of the most luxurious cars on the market, but ones you wouldn’t necessarily have as posters plastered on your bedroom walls.
While exotics from Ferrari and Lamborghini and even American muscle from Ford, Chevy and Dodge were the favorites for many young automotive enthusiasts in America, the trend in the last ten years has changed significantly.
In 2004, Cadillac set out to change its image of being a company just for those on Social Security by launching a high-performance division called V-Series.